TAYAMEACA is a contemporary fashion and accessories brand rooted in sustainability, ethics, and cultural storytelling. Founded by Zimbabwean-born, UK-based designer Taya Hughes, the label draws from her Malawian heritage, honouring lineage, memory, and identity through intentional design.
Shaped by a deep connection to African narratives and the lived experiences of women, Hughes approaches fashion as both craft and commentary. Through small-batch, bespoke, and made-to-order production, Tayameaca creates wearable art that balances contemporary form with cultural meaning, prioritising responsibility, longevity, and care over mass production.
At its core, the brand is committed to preserving heritage while challenging dominant narratives within the global fashion landscape. Each piece becomes part of a living archive where tradition meets modern expression. Tayameaca positions fashion as more than adornment, using design as a tool for activism, community impact, and purposeful storytelling.

Instagram @tayameaca.artistry

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UDGN Studios x Fashion Scout 

Anthology of African Stories — The People. The Land. The Heritage.

This catwalk show brings together three designers, each telling a distinct African story through personal memory, cultural practice, and lived experience. Rather than presenting Africa as a single narrative, the project recognises it as layered, specific, and deeply personal. 

Instagram : @udgn.global  @fashionscout