WEEK 1

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Concept & Collection Identity

Build the world behind your collection.

We begin by establishing the creative foundation of your collection and understanding what you want your work to communicate.

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You will explore:

• Brand and design identity

• Understanding your customer

• The difference between inspiration, theme and collection concept

• Concept development

• Research methods and references

• Cultural and personal storytelling

• Building a research board

• Moodboard development

• Colour direction

• Establishing the design codes that will shape your collection

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Outcome:

A clear collection concept, customer, research direction, moodboard and visual identity from which to begin designing.

 

WEEK 2

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Fabric, Silhouette, Fit & Design Language

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Understand the building blocks of the garment.

With your creative direction established, Week 2 focuses on understanding how ideas translate into clothing and how different design decisions affect the final garment.

 

You will explore:

• Understanding different fabric categories and types

• Fabric properties, weight, texture, drape and structure

• Choosing fabrics appropriate to a design

• The relationship between fabric and silhouette

• Silhouette development

• Shape, proportion and balance

• Understanding fit

• Understanding sizing and size consistency

• Garment categories and function

• Signature design details

• Translating references into contemporary design

• Developing variation without losing your design identity

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Outcome:

A stronger understanding of how fabric, silhouette, proportion, fit and sizing influence design, with a clearer visual language for your collection.

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WEEK 3

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Design Development

 

Turn your creative direction into clothes.

This week moves from understanding the fundamentals into applying them.

Using your concept, moodboard, customer, colour palette, fabric direction and design language, you will begin developing a wider body of garment ideas.

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You will explore:

• Translating research into garment concepts

• Developing silhouettes from your design language

• Creating multiple variations from one idea

• Applying colour and fabric direction to designs

• Developing signature details

• Balancing creativity with wearability

• Designing for your intended customer

• Understanding the difference between a strong individual garment and a garment that belongs within a collection

• Identifying your strongest design ideas

• Editing and strengthening your designs

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You will be encouraged to develop more than six initial ideas before selecting your final range.

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Outcome:

A developed body of garment concepts ready to be edited into a cohesive collection.

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WEEK 4

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Building the Collection

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Turn individual designs into a cohesive range.

A collection is more than a group of garments that look good individually. This week focuses on understanding how different pieces work together to tell one recognisable story.

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You will explore:

• What makes a fashion collection cohesive

• Collection architecture

• Hero and statement pieces

• Supporting and commercial pieces

• Creating balance across a range

• Silhouette distribution

• Colour and fabric distribution

• Repetition and variation

• Creating cohesion without making every piece look the same

• Identifying gaps within a collection

• Removing unnecessary duplication

• Customer and commercial considerations

• Editing your wider design pool

• Building your final six-piece line-up

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By the end of the week, you will edit your wider design ideas into a considered six-piece capsule collection.

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Outcome:

A cohesive six-piece collection in design/sketch form that demonstrates a clear concept, customer, visual language and considered range structure.

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WEEK 5

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Final Collection & Creative Presentation

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Bring the complete creative vision together.

In the final week, we review the collection as a whole and explore how a designer communicates the complete creative world around their work.

 

You will explore:

• Final collection editing

• Reviewing cohesion across the six-piece line-up

• Collection naming

• Collection storytelling and narrative

• Presenting your concept and research

• Presenting your moodboard and design language

• Explaining colour and fabric choices

• Styling direction

• Brand image and visual presentation

• Lookbook and campaign concepts

• Communicating your collection professionally

• Identifying next-stage development priorities

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Each designer will present their final six-piece collection and receive professional feedback on its concept, cohesion, design language, customer relevance and overall creative direction.

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Outcome:

A complete six-piece collection presentation and a clear roadmap for taking the designs into future product development.