Adebayo Oke-Lawal is the founder and creative director of Orange Culture, the Lagos-based fashion brand he established in 2011 that has become one of Africa's most internationally recognised and boundary-pushing labels. Blending Nigerian and African heritage with universal streetwear silhouettes, Orange Culture challenges traditional notions of gendered fashion and uses clothing as a tool for exploring identity, vulnerability, and self-expression.

Adebayo's achievements are remarkable in their breadth: Orange Culture was an LVMH Prize finalist in 2014 and 2015, the first Nigerian brand to show at London Collections Men, and has been featured in Vogue, The New York Times, Business of Fashion, CNN, ELLE, and Vanity Fair. He was named in Forbes Africa's 30 Under 30 in 2018, won the Future Awards Africa Prize for Fashion, and has collaborated with Davide, Selfridges, and international stockists including Browns and Farfetch. He has also established The Orange Mentorship to support the next generation of fashion entrepreneurs.

As a headline speaker on the Designer's Journey panel, Adebayo will speak candidly about what it takes to build a global fashion brand rooted in African identity — from navigating an unforgiving industry and securing international recognition to sustaining a movement-driven creative business over more than a decade.