Develop. Build. Showcase.

A 4-Month Fashion Incubator + London Fashion Week Showcase

The UDGN Incubator + Showcase is our complete development pathway for emerging designers and independent fashion brands ready to take a collection from product development through to international presentation.

Across four months, designers develop their collection and business through Product Development, Fashion Business Masterclasses and one-to-one mentorship, before preparing a curated collection for presentation during London Fashion Week.

The programme is grounded in the three pillars at the heart of UDGN:

Responsible Design. Cultural Identity. Storytelling.

From how a collection is made to how it is ultimately presented, designers are encouraged to create thoughtfully, build from a strong sense of identity and communicate a clear story through their work.

4 Months + London Fashion Week Showcase

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What The Programme Includes

The Full Incubator Experience

Designers receive the complete four-month UDGN Fashion Incubator, developing the collection and the business alongside one another.

Product Development

Move your collection from design into physical development through toiling, sampling, fabrication, fit and refinement, supported by professional feedback and development guidance.

Fashion Business Masterclasses

Develop the commercial knowledge behind your brand across:

One-to-One Mentorship

Receive individual support to apply the programme to your own brand, work through challenges, review decisions and establish priorities for growth.

The UDGN Approach

Responsible Design. Cultural Identity. Storytelling.

These three pillars run throughout the development and presentation of your collection.

Responsible Design

Make more considered choices around materials, waste and production, exploring more responsible and sustainable approaches wherever realistically possible.

Cultural Identity

Explore how heritage, traditional knowledge, textiles, craftsmanship and methods of making — from weaving and dyeing to embroidery, beadwork and locally rooted craft techniques — can contribute to a distinctive contemporary design identity.

Storytelling

Develop a clear story behind your collection and learn how that narrative can connect your product, brand identity, imagery, marketing and presentation.

From Development To Showcase

Prepare Your Collection for London Fashion Week

As the collection develops, designers begin preparing their work for presentation.

Showcase preparation focuses on:

Final collection edit
Selection of showcase looks
Final fit and garment readiness
Collection cohesion
Styling and presentation
Communicating the collection story
Brand and press readiness

The aim is to ensure that the collection reaches the runway as a considered body of work with a clear identity and story behind it.

Your London Fashion Week Showcase

Present Your Collection in London

The programme culminates in a curated UDGN showcase during London Fashion Week, giving designers the opportunity to present their work as part of a professionally produced runway presentation.

Showcase Support Includes

Professional runway production
Model casting
Hair and makeup
Styling and presentation support
Professional runway photography
Professional videography
Showcase digital content
PR and communications activity
Visibility through UDGN's wider industry network

The showcase gives designers both an international presentation opportunity and professional assets they can continue using across press, marketing, retail outreach and future brand development.

What You Leave With

By the end of the programme, designers will have:

Progressed a collection through physical product development
Strengthened their product-development knowledge
Developed stronger commercial foundations
Strengthened their brand positioning and storytelling
Explored Responsible Design and Cultural Identity within their practice
Developed greater knowledge across marketing, PR, e-commerce, retail and wholesale
Prepared and presented a curated collection during London Fashion Week
Gained professional runway photography and video assets

Built a clearer direction for the next stage of their brand

Who is This For?

Incubator + Showcase is for emerging designers and independent fashion brands that:

Have a collection concept and designs ready for development
Are ready to move into physical product development
Want to strengthen the business behind their collection
Want professional guidance and mentorship
Are ready to work towards an international presentation
Want to present a curated collection during London Fashion Week

You do not need to complete the Design Lab or Fashion Incubator first. Incubator + Showcase is a separate Academy entry point for designers whose work is at the appropriate stage.

Your Investment

Programme Fee: £5500

The fee includes the complete four-month Fashion Incubator plus showcase preparation and participation in the UDGN London Fashion Week showcase.

Physical garment production, fabrics, trims, sampling, manufacturing, travel and accommodation are not included unless otherwise stated.

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Curriculum & Monthly Timeline

Curriculum Overview

Programme Duration:

Cultural Threads 1: June – September
Cultural Threads 2 : November – February

Format: Hybrid (virtual-first with 1:1 mentorship and live expert sessions)

Cohort Size: 6–12 designers per programme

Location: Online, UK-based with international access available

Programme Structure: The UDGN Academy is designed to guide designers from concept to runway through a four-month process that combines creative development, business mastery, and industry exposure.

Each month blends two key learning tracks:

Creative Development Sessions (monthly collection focused product development support+ mentorship)
Fashion Business Masterclasses (bi-weekly classes with industry experts)

Month 1: Concept & Collection Framework:

1:1 Brand and Storytelling Session with Tare Isaac
Collection concept, inspiration, and design direction
Product Development Session 1: Concept critique and framework review
Fashion Business Masterclasses:
Branding & Storytelling
Range Planning & Pricing

Month 2: Design Development & Toile Creation:

Product Development Session 2: Toile making, fit analysis, and mentor feedback
Fabric sourcing guidance and construction notes
Fashion Business Masterclasses:
Fashion Finance & Costing
E-Commerce and Digital Strategy

Month 3: Sampling & Refinement:

Product Development Session 3: Sample construction and adjustments
Line sheet preparation and PR visuals planning
Fashion Business Masterclasses:
Wholesale & Retail Strategy
Marketing and Audience Growth

Month 4: Presentation & Launch:

Product Development Session 4: Final presentation review and showcase preparation
Press kit completion and lookbook editing
Wellness Check-In with certified counsellor
Showcase at London Fashion Week (February or September edition)
Post-show strategic planning session

Important Programme Information

Designers are responsible for completing and funding the physical production of their collection and meeting the required development and showcase deadlines.

Showcase participation is subject to collection readiness and UDGN's presentation requirements.

The final number of runway looks and specific showcase arrangements are confirmed for each cohort.

Participation does not guarantee press coverage, retail placement, sales, buyer orders, investment or other third-party commercial outcomes.

Develop the Collection. Build the Business. Present the Story.

Responsible Design. Cultural Identity. Storytelling.

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